Total loan: $10,000
Brooklyn, NY, United States / Food
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A loan helped Bija Bhar buy equipment that will allow me to scale production, get design and packaging work done, and make critical to growth expenditures so I can reach the people who are seeking my superfood elixir and snacks.
I believe good food can fuel us to do great things in our lives. I also believe everyone should have access to it; Good food should not be a luxury. In addition to being central to our well-being and sense of self, it’s an integral part of how we engage with the world around us and impact others. As someone with Indian roots, Canadian birth, a New England upbringing, who has spent her whole adult life in NYC, food is mutlicultural. Food connects. Food energizes. Food is even spiritual. As a portrait photographer and as a woman, I am motivated by the desire to empower. While on shoots or at gallery openings, I often got into passionate discussions about food’s importance in the world and how critical it is for millions of people who don’t have access to food, let alone good food. The decisions we make individually and collectively are vital. As a food manufacturer, I am motivated by the desire to empower through good food. I started Bija Bhar because I wasn’t finding delicious, quality, affordable, healthy convenient food products on store shelves that I wanted to eat, and was able to prepare when I had the time. Bija Bhar began with an epiphany. After completing a juice cleanse, I was playing with pantry ingredients, especially superfoods, in an attempt to please my palate and my tummy. Mixing sesame seeds, coconut, cacao nibs, chia seeds and flax seeds together with a little sweet and a little spice - I suddenly knew I had something special - the base recipe for my Decadent Energy Crunch, a healthy snack that eats like a treat!