Total loan: $6,125

Gel Group

Flag of Mexico
Tierra Blanca, Ver., Mexico / Retail

Gel Group's loan finished fundraising,
but these similar borrowers just need a little more help to reach their goals!

A loan helped to buy handbags, wallets, necklaces, belts, shoulderbags, backpacks and hats.

Gel Group's story

The food that represents "The bride of the sun" and its surrounding areas is beef barbecue so it was designated as the typical dish of this municipality. It must be pointed out that there are also other important foods such as tamales, yucca and corn, hot dogs and quality dairy products such as the ranchero, añejo and string cheeses.

In one of its communities a communal bank group called "Gel" was set up and includes: Maribel who will invest in clothing sales and beauty services; Concepcion and Reyna, food; Abigail and Sara, shoes; Mirna, cosmetics; Julia, groceries and a health club; Liliana, stationery goods, bags, accessories and lingerie; Norma, clothing and gold plated jewelry; Nohemi, clothing; Josvelia, meat shop and soft drinks; and Helen, beauty services.

Liliana has a beautiful family with her husband Carlos. They have two children who attend school in the community. She and her husband have dedicated 22 years to their stationery goods business.

Lili, as she is known endearingly, learned about sales and was encouraged by her friends to start selling bags and different accessories like belts, necklaces and wallets. "At first I bought the bags and accessories for my personal use but now I have my own business and I am happy." she says cheerfully as she has noticed a significant increase in business.

A great part of her success also comes from her work with the help of VF Mexico and the loans. This time she wants to buy handbags, wallets, necklaces, belts, shoulderbags, backpacks and hats to continue satisfying her customers. "Thank you for the confidence which is a great motivation for my colleagues and myself. God bless you.", she says.

*The picture was taken at the home where group meetings are usually held. Lili is wearing a coral top and standing behind Lety who has on a blue polka dot top.