Total loan: $5,000


Flag of United States
San Francisco, CA, United States / Food

Lenore's loan finished fundraising,
but these similar borrowers just need a little more help to reach their goals!

A loan helped purchase custom packaging so that we can reliably ship pies this holiday season.

Lenore's story

Hi! I'm Lenore Estrada, one of the founders of Three Babes Bakeshop, a social-justice pie business based in San Francisco. I started Three Babes two and a half years ago with my best friend from childhood (Anna) with the intention of creating more awareness about the economic/social/environmental issues currently at play in California's Central Valley, where we grew up. I'd tried a bunch of different jobs but was surprised that by my late 20's I still hadn't found something I felt truly passionate about. After narrowing down the list of things I liked to do, I selected social entrepreneurship as a field that I might like and decided to "go for it". Anna, my best friend from childhood, had always talked with me about starting a food business together, but we'd never lived on the same coast as adults. I called her up (I was living in Boston at the time) and pitched the idea in March of 2011. In April of 2011 we raised $10k on Kickstarter and in May we were selling pies! I am so thankful to have such a competent and hard-working partner and I can't really imagine doing any of this without her. Business thus far has been a pretty wild ride. We had no idea what the heck we were doing when we launched, but we've been blessed with an incredibly supportive community of customers and peers. We have overcome a ton of adversity, including the death of both of my parents last year. Luckily, the difficult things we've experienced have only strengthened our friendship and our resolve to carry on our parents' work, promoting the creation of working class jobs in America, helping to create a better food system, and engaging in civic-minded action. We are working to open a bricks-and-mortar storefront, and will use this loan to purchase our first run of professional packaging so that we can ship our pies nationwide.