100%

funded

Total loan: $5,000

Cristina

Flag of United States
San Francisco, CA, United States / Food

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A loan helped pay for a booth and exhibition fees at the Winter Fancy Food Show in January 2014.


Cristina's story

I grew up on Sumatra and Java islands in Indonesia as the youngest of four children. Growing up, my mother cooked and loved to bake, so I have a lot of fond memories around food. I moved to the United States when I was eighteen to attend college. I graduated from the University of Texas at Austin with a business degree. Following my graduation, I worked for over fifteen years in the high tech industry in the San Francisco Bay Area. While tech had been my professional focus, I really couldn't resist the strong draw to the exploding food and wine scene that Northern California has to offer. I discovered I had a passion for artisanal and gourmet foods; it was then that I decided to leave my tech career to start my own food business. As a business owner, I firmly believe it is important to be socially and environmentally responsible. I try to always keep this in mind. Bubble wraps, biodegradable packing peanuts, and other mailing and packaging materials are re-used & recycled materials donated by a local organic market that I do business with. They not only save my company a lot of money but greatly reduce waste as well. Additionally, I support the on-going development of the up and coming Bayview neighborhood in SF by establishing my production there from the very beginning. A year later, I personally moved there from a different part of the City to be closer to work. I believe in the future of Bayview and I am proud to be here.