We are excited to announce that we have partnered with Tongal.com to sponsor a $10,000 video contest. The goal of the contest is to create an inspiring video that explains how the Kiva loan process works. Videos should not only serve as a tutorial but as a tool to raise awareness and attract new lenders to Kiva.org.

So, what is Tongal anyway?

Tongal is a new startup that “crowdsources” the creation of content (instructional video, ads, music videos, print campaigns, slogans etc.) by connecting businesses and organizations with creative people around the world (you!). Their platform has a place for everybody to participate in the creative process and encourages a grassroots approach to marketing; something we strongly believe in at Kiva.

Tongal’s collaborative community consists of members in dozens of countries and ranges from professional directors to aspiring film school students to couch potato creative’s all over the world. They believe great ideas and videos can come from anyone, anywhere, and so do we.

Visit the Kiva Contest Details Page, sign up and show us what you’ve got, it’s free and open to anyone. Videos are due Dec. 16!

Here’s how the contest works:

Phase 1: Video (Deadline December 16, 2009)

Total Cash Awarded: $7,250

Submit a 30 second to 2 minute video that explains how the Kiva loan process works. The Top 5 videos will be selected by Kiva and awarded cash prizes. Our panel of judges consists of the following Kivans:

- Matt Flannery, Co-Founder & CEO

- Premal Shah, President

- Chelsa Bocci, Director of Marketing & Community Outreach

- Tamara Khan, Product Manager

- Gerard Niemira, Customer Service Manager

Phase 2: Most Viewed (Deadline January 31, 2010)

Total Cash Awarded: $2,750

The 5 videos that are seen the most times (by unique users, delivered by Tongal - on the site or via email, embed or shared) by January 31st will be awarded cash prizes.

If you have any questions about the contest, email contactus@kiva.org or info@tongal.com

Good Luck!

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