March 13, 2012 – San Francisco, CA – Kiva, the world’s first and largest microlending platform, and Reid Hoffman, one of Silicon Valley’s most successful entrepreneurs, are joining forces to alleviate poverty and open the doors of entrepreneurship worldwide. Hoffman is funding a $1 million free trial program, allowing 40,000 new Kiva users to make a $25 loan to the borrower of their choice at no cost. Since this week’s free trial launch, the rate of new users signing up on Kiva is nine times faster than usual.