Kiva Lender: Jay

Location:	Denver, CO United States
Occupation:	Search Marketing
I loan because:	I believe micro-lending can be an incredible tool for lifting people out of poverty. Micro-lending is not new. It's been happening for decades and the concept is proven. It really works.
About me:	Marketing Professional with 1.5 decades of experience in strategic direct marketing. I view marketing as more science than art. I'm far more interested in direct response marketing than in branding. I employ a methodical, disciplined approach that is always driven by the bottom line. It starts with an idea - driven by strategic company needs. I believe in testing ideas at the smallest feasible scale, followed by careful measurement. Test, measure, refine, scale, repeat. Over the last 5 years, I've gravitated to web marketing. Search marketing has become, by far, the most cost-effective advertising channel in the history of the planet. From a marketer's perspective it's the holy grail because your market self-identifies. It's a dream come true when your market tells you (by the keywords they search for) that they are looking for what you are selling. For more on my marketing philosophy and experience, visit www.jaycasper.net. Some websites I have worked on: www.jaycasper.net www.heritage-education.com www.uscareerinstitute.com www.mckinleycollege.com www.slopetracker.com www.golftrackergps.com www.denverpsychologist.com www.fineprintimaging.com
Check out:	www.jaycasper.net
Member Since:	May 2, 2008