Although customer demand has increased, the current economic situation makes it difficult for them to increase their capital. For this reason, Juana has turned to the Asociación ASDIR to request a loan to purchase raw materials so that she and her husband can increase their weekly sales. With this loan, they hope to help their children succeed and improve their quality of life.
About Asociación ASDIRASDIR (Asociación de Desarrollo Integral Rural - Association for the Development of Rural Communities) is a community-based organization that works to promote development in the villages and communities where it serves. It was founded in 1999 in the village of Nimasac, Totonicapán Department, by a handful of local men and women to support community projects and group loans. Today ASDIR has 5 offices across 3 departments (Totonicapán, Sololá and Suchitepéquez) serving more than 6,000 clients, most of them in rural communities.
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