A loan of $25,000 helped to pay for a pilot project that will source produce from 20,000 smallholder farmer suppliers within the next three years.


Ojay Greene Company's story

Hello world, meet Yvette (on the Video). Yvette is a charming and enterprising woman who is raising a family and a company called Ojay Greene Ltd, with love and patience. Yvette left the marketing world to start her own social enterprise, which aims to improve the livelihoods of the smallholder farmers in her community in Central Kenya.

In Kenya, 80% of produce sold in supermarkets comes from only 5% of the country’s growers. Rural small-scale farmers cannot compete with larger producers because they lack the capital to transport and market their produce to more lucrative urban markets. This limits smallholder farmers to supplying informal markets; they are often forced to sell their produce to local brokers, or in open-air markets and kiosks, where they are typically paid below-market prices.

Ojay Greene was formed to tackle this problem by producing and aggregating fresh produce from local farmers to sell directly to urban supermarkets. The company further addresses the huge deficit in basic skills among farmers by teaching them about food production and marketing. Training packages are also provided to help farmers adopt sustainable agricultural techniques that lead to better quality produce fit for urban supermarkets.
Yvette’s business is still at an early stage, and she has many things to focus on, such as how to find money to operate her business and make it grow. She is now seeking a USD $25,000 loan investment from Kiva lenders. Yvette will use the money to pay for labor, technical assistance, supplies and costs to implement a pilot project that will source produce from 20,000 smallholder farmer suppliers within the next three years.

Yvette acknowledges that making Ojay Greene a success will be hard work. The company has recently partnered with Village Capital and Juhudi Kilimo to invest in smallholder supply chains and improve agricultural productivity and farmer livelihoods. Yvette is excited about the partnership and the possibilities it brings.

Your support for Ojay Greene will help smallholder farmers break the chain of reliance on brokers and informal markets. Through Ojay Greene, they will be able to access urban retail markets that offer much higher prices, giving them the potential to increase their income by as much as 50% and invest in the futures of their families.



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