Flordeliza Bernadino, married and with two children, learned by herself how to become a good entrepreneur simply by risking her money for a sari-sari business (a community based variety store). She chose to engage in this kind of business so she can still have time to keep the house clean, cook for her children and do the other household chores when there are no customers. Her store is usually open from 6:30 in the morning to 8:00 in the evening.
Flordeliza is borrowing $125 as additional working capital because she wants to buy more products like soft drinks, canned goods (meat loaf, corn beef, sardines), cooking oil, sugar, coffee and milk which are in great demand in her community. She knows that with a variety of products to sell her income will increase and she can then support the education of her children. At the moment, her eldest is already in college.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.