Zahida has successfully built up her general store business with the support of Kashf Foundation and Kiva. She always has a great collection of items to offer to her customers, such as bangles, jewellery items, hair accessories, cosmetic products, etc. By this time, she has attained a good number of customers and makes a good amount of income to contribute to the family income. Previously, with the help of Kiva, she was able to expand her business. Now Zahida is in her fourth loan cycle and has applied for a loan of 45,000 Pakistani rupees to purchase more jewellery and beauty products, such as makeup kits, lotions and creams. This will enable her to increase her sales to make more profit.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.