Franciscah is a married woman. She has 1 child. She describes herself as ambitious. She operates a retail business, where she sells tomatoes and bananas. She has been involved in this business for 4 years. Her business is located in a good area and her primary customers are individuals. She describes her biggest business challenge to be financial problems. She will use the Kes 20,000 loan to buy more stock of tomatoes and bananas. Her business goal is to have more businesses within 5 years. She will use the anticipated profits to educate her children.