Jay is a true San Diego original. Way back in grade school, Jay made a name for himself among his classmates by painting denim jackets and selling them for $20. Jay enjoyed the recognition his peers gave him for his artistic ability, which led him at the age of 14 to broaden his skills by working for a silk-screener after school. It was here that Jay started building what would become the foundation of his future business, DyseOne.
Jay and his brother grew up without a father figure. Raised by a single mother, they spent their free time pursuing the dream of being street artists, trawling the San Diego streets late at night looking for virgin walls upon which they could present their artistic vision. Unfortunately the authorities did not look kindly on their use of public space, arresting Jay several times and eventually sending him to Juvenile Detention.
With time to think, Jay realized that it was not fun going to jail for painting on walls, and that by using different avenues to present his art, he could better serve both his own interests and the interests of the community. On July 9, 2007, Jay formed DyseOne, a clothing company representing the culmination of a lifetime of skill-honing and preparation.
For Jay, serving his local community and maintaining artistic integrity were always more important than profit-seeking. It is for this reason that Jay continues to keep his price points low.
“I cater to the not so fortunate, the street-wear market,” said Jay. “I keep prices low so the people from the neighborhood I grew up in can afford it.”
Jay will use his Kiva loan to purchase inventory to expand his already profitable and growing business, with an established network of wholesale distributors in Spain and Australia, as well as through orders coming in from Ross Dress for Less and the Burlington Coat Factory.