Alice is a 61-year-old married woman. She has nine children. She describes herself to be ambitious. She operates a retail business where she sells cereals. She has been involved in this business for five years. Her business is located in a good area. She describes her biggest business challenge to be financial problems. She will use the KES 90,000 loan to buy more stock of cereals. Her business goal is to become a better business lady within five years. She will use the anticipated profits to expand the business further. She also does farming.