Ekel, with the support of her father, took the time to conduct a field study of potential clients using workout gyms from her village, and those were her first membership recruits. She wants to see 500 members in her first year and in the future become the sports gym for not just her town, but the surrounding kibbutzim and moshavim and area. She has excellent credentials and strong ties through Wingate.
Ekel has requested this loan to assist in purchasing treadmills, stationary bikes/spinning machines, free weights, and sofas for her lounge area.
More information about this loan
KIEDF targets some of the most marginalized groups and areas in Israel with its microfinance services, specifically working with Bedouins, Haredi women, and Israeli-Ethiopians. By contributing to this loan, you are supporting a borrower who otherwise would have very limited access to financial services.
About KIEDF:Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.
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This loan has been fully funded!