Joshlyn started The Write Fit through infusing her passion for creative writing with fashion. She loved the word play and sentiment of greeting cards and was also tired of the same old graphic tees sold by big-box stores, so she decided to create her own lifestyle t-shirt company with unique shirts, made for the lives of everyday people.
After two years in the making, The Write Fit’s online store launched last summer, featuring ten categories of shirts with fun and creative catch-phrases printed on the front. Unique shirt categories like ‘Soundtrack to Life’, ‘Ordinary People’ and ‘Live Write’ are designed to appeal to a wide variety of people with different interests and personalities.
The Write Fit provides Joshlyn with the creative expression she’s always wanted in a job. She pulls inspiration from all over, including daily activities and random happenings in her life, Googling every idea to make sure it hasn’t already been done, before putting the slogan on a product of her own.
Many of the challenges Joshlyn has faced in starting her business has revolved around tracking inventory and knowing how much inventory to produce. This Kiva loan of $3,250 will help Joshlyn to purchase more inventory, set up a tracking system for sales and invest in more marketing for her budding business.
In the future, Joshlyn would like to expand locally and start selling at fashion boutiques. She currently runs everything on her own, but wants to eventually hire assistants and seek out interns that have a creative hand to help bring new ideas to the table. Her goal is to set up a creative process that will allow her more time to come up with new designs on a monthly basis.