George is a hardworking married man living in Kamwenge, Uganda. He owns a retail shop, which is his main source of income, and he also farms. George started this business to look after his family and to pay school fees for his children. He has personal goals of educating his children and owning a wholesale shop. George's main hardships are high competition and inadequate capital to meet the increasing demands. He intends to use the loan to buy more stock, such as soap, crates of sodas and bags of sugar, to sell.