Lucy is 48 years old, and married with two children, ages 4 and 10. She is engaged in selling natural fruits, and sells her product at one of the markets in the Villa Bolívar area. This is her first loan cycle with the institution. Lucy will use the loan to purchase wholesale fruit for the change of season. Lucy faces challenges in her business because she has competition from several fruit vendors in the area. She will use will use the profits to continue buying fruits to keep improving her business and thus generate more income.
La señora Lucy tiene 48 años casada con dos hijos de las edades de 4 años y 10 años, ella se dedica a la venta de frutas naturales, ella vende sus productos en uno de los mercados de la zona de Villa Bolívar, este préstamo es su primera secuencia dentro de la institución, la señora Lucy va a usar este préstamo para compra de frutas por cambio de temporada al por mayor, la señora Lucy enfrenta retos en su negocio que son la competencia ya que existen varias vendedoras de frutas por la zona y va a utilizar los beneficios en seguir comprando frutas para ir mejorando su negocio así de esta manera genera más ingresos económicos.
Emprender has been working in Bolivia since 1999. It is dedicated to becoming a key tool in the development of its clients and the improvement of their quality of life. Operating in three of Bolivia’s major cities – La Paz, Cochabamba, and Santa Cruz – Emprender offers both urban and rural clients the opportunity to obtain financial products tailored to fit their needs and businesses. These products include housing loans, salary loans, “opportunity” (short-term) loans, and higher education loans. To better the quality of life for its clients and non-clients through non-financial services, Emprender offers free medical consultations and health classes given by trained doctors.