Katherine and her best friend Brooke (not pictured) seemed to have been destined to go into business together from the beginning. Both were in monotonous 9 to 5 jobs and felt frustrated that they weren't making any kind of difference in the world. One day in Katherine’s backyard, they talked about starting their own business together, utilizing natural essential oils to make everything from beauty to home care products. The next week, they got their business license and started KB Pure Essentials.
The duo makes all of their products at Katherine’s house. Using recipes from doterra.com as their foundation, they modify them in search of the perfect combination of ingredients. What makes Katherine and Brooke such a great team is that they have a unified vision for where they want to take their business. They also each have their own niche in the company and are passionate about what they do; Brooke handles the business aspects, while Katherine is the chemist who creates their products.
“Everything in our products you can pronounce,” said Brooke, who now only uses the products they sell in her own home. “I haven’t been to a grocery store in two months, and I feel great.”
They currently sell their products online and at the local farmers’ markets. They also employ three of their friends, who help at the markets and in the kitchen creating products.
The main challenge that the team faces during the start-up phase of their business is having the cash flow necessary to purchase ingredients for their products and to pay their employees. They will use their $6,000 Kiva loan to purchase the raw ingredients to make 3,000 units of all natural deodorant (their #1 selling product) and to pay their employees.
In the future, Katherine and Brooke would like to grow their e-commerce presence, because of its efficiency and inexpensive overhead. They would also like to sell wholesale in high end boutiques and potentially go global. Growing sales will allow them more time to focus on creating new all natural products.