Eloa is 28 and has always loved fashion. She has worked in offices but always wanted to work with clothing and accessories for the female audience. She has worked in shops, but has the dream of opening her own.
For some time she has been selling door to door to friends and customers, and everyone relies on her good taste. She went to college for fashion and wants to put her knowledge into practice in her own establishment.
She rented a place on a busy avenue in the city she believes to be the right spot to make good sales. She has studied the region and believes that the public will be right for the things she wants to sell. She has goods like clothes, shoes, handbags, and jewelry, but needs R$7,000.00 to equip the store, create the facade, buy mannequins, hangers and a security system.
About Banco Pérola:
This loan is administered by Kiva partner Banco Pérola, a non-profit organization that aims to contribute to social change in Brazil through the financial inclusion of young entrepreneurs. Banco Pérola is primarily focused on funding loans to young entrepreneurs (ages 18-35) in the Brazilian state of São Paulo. The organization is an off-shoot of Projeto Pérola, an NGO that offers youths trainings and educational courses on arts, culture, and digital media. Banco Pérola was created after staff observed that the youth served by Projeto Pérola had solid business ideas and the drive to execute them but were unable to fund their ideas due to their lack of credit history or collateral.
Banco Pérola joined Kiva through our Experimental Partnership Program, and has therefore received a lighter level of due diligence. Accordingly, loans associated with this partner carry a higher level of risk than typical Kiva loans.