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Luciana
Luciana is a 71-year-old woman. She has worked as a merchant since 1963, when she decided to generate her own income and launched her business venture. She sells a variety of merchandise which her customers request, on terms they can afford. Her main products are cosmetics, shoes, perfumes, decorative items for the home and for all occasions. She offers these items directly to the final consumer, through cash sales and credit sales through specialized product guides. She works 8 hours a day, and her business is based in her home. Her goal is to continue supporting her children in formal education, but her greatest challenge is to have sufficient income to strengthen her business, generate profits and achieve her dream of prosperity. Currently, Luciana is applying for a Kiva loan to buy shoes, cosmetics, perfumes and women's accessories, to respond to orders which her best customers have placed with her, and which she would like to fulfill, in order to satisfy them and keep them loyal.
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Doña Luciana es una mujer de 71 años, dedicada a la actividad comercial desde el año 1963, cuando decidió generar ingresos por sí misma y emprendió su aventura de negocios, vendiendo mercancía variada que le solicitaban sus clientes a un plazo que estos últimos pudieran pagar. Sus principales productos son los cosméticos, calzado, perfumería, detalles para el hogar y para toda ocasión, que ofrece directamente al consumidor final, mediante ventas de contado y a crédito a través de guías especializadas de productos, durante 8 horas diarias en la vivienda donde habita. Su meta es continuar apoyando a sus hijos en la educación formal, pero du mayor desafío es tener los ingresos suficientes para lograr fortalecer su negocio, generar utilidades y cumplir su sueño de prosperidad. En la actualidad está aplicando a un credikiva, mediante el cual comprará calzado, cosméticos, perfumería y accesorios femeninos en el marco de los pedidos que han solicitado a Luciana su más apreciada clientela y que ella está dispuesta a responder, para consentirla y fidelizarla.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

Tags

About Colombia

  • $11,100
    Average annual income
  • 483
    View loans »
    Colombia Loans Fundraising
  • $14,958,950
    Funds lent in using Kiva
  • 1,937.5
    Colombia Pesos (COP) = $1 USD
Paying Back - Currency Exchange Loss

This loan has been fully funded!

A loan of $1,100 helped Luciana to buy shoes, cosmetics, perfumes and women's accessories.
63% repaid
Repayment Term
21 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Mar 20, 2014
Listed
Apr 18, 2014
Currency Exchange Loss:
Possible