Daniel has been in and around the food and customer service industry his entire life. His father made his living working in restaurants, and Daniel has worked for hotels and restaurants all over San Diego. As a first-generation college student, Daniel pursued a business degree with a background in accounting and economics at San Diego State University, eventually transferring to National University, where he had more flexibility to work while earning his degree.
Last year, Daniel’s brother-in-law, who has been a sushi chef for over 15 years, approached him with an opportunity to partner in starting a sushi business. Daniel happily accepted, and they launched Sushi Uno, a pop-up food vendor serving fresh sushi at outdoor farmers’ markets and festivals. The combination of his years of business experience and his new partner's talent as a sushi chef enabled their fledgling business to slowly gain a loyal following at the two farmers’ markets where they regularly sell.
Sushi Uno strives to produce the highest quality products possible while keeping it affordable. They buy their fish fresh from Catalina Offshore, a company that is ethical and sustainable, and once their food truck is up and running, Sushi Uno aims to be fully organic.
“Our sushi is something different,” said Daniel. “We want to not only offer the freshest fish available to our customers, but also put our own Mexican twist on it.”
This $10,000 Kiva loan will enable Sushi Uno to go mobile by starting a sushi food truck. They plan to renovate a truck, as well as pay for the supplementary costs, such as permits and licenses. Daniel has done his research on food trucks in the area and sees a lot of room for their unique business. He plans to focus on serving customers outside of breweries, while also maintaining their interest in the San Diego farmers’ markets scene. With a focus on customer service and providing top quality food at affordable prices, Daniel wants to build a top-notch brand while also giving back to the community.
Daniel is committed to this business and is pictured above in the center working alongside his employees, Azucena and Bertin. He hopes that diversifying his business revenue will allow him to go full-time at Sushi Uno, and eventually allow him to hire other relatives.