For Rosa, the most important thing is that her customers receive the best service, that they are treated well, that they trust her, that her store is a familiar place where customers can meet with neighbors. She also wants to help them when they need something, to guide them to the products, and make their basic necessities tailor made to them.
Everything is very fresh due to the high product turnover and quality of the products. She lives in a rental located in the city of La Paz. She needs a loan to purchase beverages and food (canned goods, bagged goods) for her grocery store.
Rosa's dream is to live in her own home and expand her store so that she can increase her income and quality of life for her family.
Para Rosa lo más importante es que los clientes reciban el mejor servicio, con un trato cálido, que se sientan en confianza, que sea un lugar familiar donde puedan encontrarse con sus vecinos, que los ayuden cuando soliciten algo, que los guíen hasta los productos, que sea hecho a la medida de sus necesidades básica de compra. Todo se encuentra muy fresco, gracias a la alta rotación de sus productos y de calidad.
Ella vive en alquiler ubicado en la ciudad de La Paz. Necesita credito para comprar refrescos y alimentos (enlatados, embolsados) para su tienda de abarrotes
El sueño de Rosa es vivir en casa propia y ampliar su tienda, pues asi mejorar sus ingresos y calidad de vida para su familia.
IMPRO is a small non-profit organization that has been offering micro credit to the working poor in the Bolivian cities of La Paz and El Alto since 1995. IMPRO’s goal is to fight poverty by offering loans to small business owners who cannot access credit through the regular banking system due to a lack of guarantees or collateral.
To ensure that everyone has access to credit, IMPRO maintains a low interest rate by minimizing operational costs. IMPRO’s partnership with Kiva, which began in 2007, has allowed IMPRO to expand its services while maintaining these low interest rates.