William is a hardworking man living in Fort Portal, Uganda. He operates a retail shop and has been in business since 2009. A good father that he is he desires to educate his children to attain degrees as minimum qualifications and set up other income generating activities to secure their future. Inadequate capital and high license fees pose a challenge to his business growth while his dream is to own a wholesale shop. William intends to use the loan to buy general merchandise such as sugar and salt to sell.