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Betty Elena
Betty is 56 years old and has a small variety store in her home, located in the south part of town. She has 20 years’ experience in this business. She began her entrepreneurial venture out of a need to increase the family income. It continues and she wants to grow it.

She works from 9:00 am to 9:00 pm, buying from large suppliers who offer her better deals. She has steady and occasional customers and she has many referrals who buy directly from her. During seasons such as Christmas and new year, her main challenge is having enough money to invest and increase her sales. She is asking for a her first Kiva loan, through Fundación Mario Santo Domingo to buy merchandise such as toys, clothing, shoes, and cosmetics. She plans to be successful through her Kiva loan, because she is making this investment during the busiest time of the year, where there is a good amount of money in circulation.
View original language description ↓
Betty de 56 años de edad tiene un pequeño almacén de variedades en su domicilio, ubicado al sur de la ciudad. Su experiencia comercial data de hace 20 años, cuando por necesidad de incrementar sus ingresos familiares, mediante su independencia económica, decidió emprender su propia aventura emprendedora, en la que hasta hoy continua trabajando y quiere hacer crecer. Ella vende de contado en un horario laboral desde las 9 de la mañana hasta las 9 de la noche, comprando en almacenes de mayoristas que le ofrecen mejores opciones. Sus clientes son fijos y ocasionales y cuenta con muchos referidos, que compran directa mete en su local ubicado en su propio domicilio. En temporadas como navidad y año nuevo, su mayor desafío es tener el suficiente dinero para invertir, e incrementar sus ventas y con ello sus utilidades, Esta es la razón por la cual acude a un credikiva, primer financiamiento que hace ala Fundación Mario Santo Domingo, mediante el cual invertirá en mercancías variadas de las que Mas rotan en su variedad, como juguetes, ropa, calzado y cosméticos. Con su credikiva, planea obtener éxito, porque hace la inversión en la temporada mas comercial del año, donde hay un buen flujo de efectivo circulante.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

Tags

About Colombia

  • $11,100
    Average annual income
  • 483
    View loans »
    Colombia Loans Fundraising
  • $14,960,825
    Funds lent in using Kiva
  • 1,934.5
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,100 helped Betty Elena to stock her store.
100% repaid
Repayment Term
12 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Nov 29, 2013
Listed
Dec 4, 2013
Currency Exchange Loss:
Possible
Ended:
Oct 17, 2014