José, who is 49-years old, lives in his own home with his wife and his 15-year old daughter. His daughter goes to school. José has had a store set up in his home for the last twelve years. He has a lot of customers, as his store is well-stocked. With what he earns from his store, José is able to meet some of his household expenses. José wants to purchase more merchandise, such as eggs, milk, soft drinks, sweets, basic grains, soap, toilet paper etc. He wants to stock up his store with more of the products that his customers want so he can earn a better profit and thereby give his family a better quality of life.
José de 49 años de edad vive en casa propia con su esposa y su hija de 15 años de edad ella estudia actualmente, él posee una tienda ubicada en su lugar de residencia desde hace 12 años posee mucha clientela pues tiene la tienda bien surtida, con lo que obtiene de su negocio logra solventar algunos gastos de su hogar, José quiere comprar más mercadería como: huevos, leche, refrescos, golosinas, granos básicos, jabón, papel higiénico, etc. y poder surtir la tienda con mas productos que sus clientes buscan para obtener mejores ganancias y asi poderle dar a su familia una mejor calidad de vida.
About Apoyo Integral
Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.
Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.