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Hena
Hena is 78 years old and used to work in an office. When she stopped this work and when she separated from her husband, things became difficult. In order to earn an income, Hena relied on a friend, who gave her products to sell. Hena started her business, putting this work as her top priority. It was not easy to sell cosmetics and other merchandise. She was not used to this work but she did it, visiting work colleagues, and gradually, she developed a customer base, collecting the money from her sales on credit, and buying products in the city to fulfill her orders. Hena has workied with four businesses that sell through catalogues for five years. With the income she makes, Hena has been able to organise her store, buying display cases and stocking up. Lately Hena has been selling independently from catalogues. Hena buys products when prices are low, so that she can offer competitive prices to her customers. Hena mainly sells on credit, collecting the money within two months (on average), depending on the amount the customer buys and how much it cost. Although Hena lives in a rented property with her son, Hena has stock that she displays in her sister's house, which is nearby. Hena is very hard-working and also has a monthly income - she earns a percentage from the city raffle, for which she sells tickets. She also hops to win a house and a car. Hena's customers usually buy from her, and so Hena considers them as her regulars. This is Hena's fifth loan with the "Fundación Mario Santo Domingo". With this resource she has been able to increase her profits. She has new customers and this helps her to improve her quality of life. Because of this she is grateful for this support and hopes that the foundation can continue to help her. Today Hena is applying for a Kiva loan in order to buy good quality marchandise that she will bring from the city of Bucaramanga, in the Santander department. There the quality of leather products, such as footwear, is excellent, and so are the clothes. Customers are order these clothes for Christmas and New Year, which are now approaching. Hena's customers all want to look good for family parties and they are all excited to spend loving times with their family.
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Hena de 78 años trabajaba en una oficina y cuando dejó de hacerlo y se separo de su esposo, todo se puso difícil; así fue como, para generar ingresos se apoyó en una amiga, quien le suministró algunos productos para que los vendiera. Hena comenzó su negocio, sobreponiéndose a todo, porque no era fácil vender cosméticos y otras mercancías, a las que no estaba acostumbrada, pero lo hizo visitando a sus compañeras de trabajo y con ellas gradualmente fue ganando su clientela, recogiendo el dinero de sus ventas a crédito y comprando en el centro de la ciudad, para responderle a sus pedidos. Desde hace 5 años se vinculó a empresas que venden productos mediante guías especializadas, pasando por 4 de ellas, con sus ingresos logró adecuar su miscelánea, comprando vitrinas y surtiéndola y últimamente vende mercancías de manera independiente de los catálogos y se sostiene comprando a precios de oportunidad, para ofrecer productos competitivos, que su clientela pueda comprar. Ella vende principalmente a créditos, que otorga a su clientela y el dinero es recuperado en un plazo promedio de dos meses, dependiendo de la cantidad de mercancías y el valor del financiamiento. Aunque vive arrendada con su hijo, tienen inventarios que exhibe en casa de su hermana, en un lugar cercano a su vivienda. Hena es una mujer muy trabajadora y adicionalmente tiene ingresos mensuales, producto de la ganancia o porcentaje que le deja la rifa regional de la ciudad, en la que la gente que le compra, aspira a ganarse una casa y un carro. Su clientela en este negocio son personas que usualmente le compran y que los considera como fijos. En la actualidad ha realizado un quinto financiamiento en la Fundación Mario Santo Domingo, con estos recursos, ha logrado aumentar sus utilidades, pues tiene nuevos clientes, y eso ayuda a mejorar su calidad de vida. Por eso agradece este apoyo y espera que la sigan ayudando. Hoy solicita un credikiva, con el cual comprará mercancía de buena calidad, traída desde la ciudad de Bucaramanga, en el departamento de Santander, pues allí trabajan con excelente calidad los productos de cuero como calzado y también la ropa, artículos que están encargados, a propósito de las navidades y el año nuevo que se acerca; porque en estas fiestas familiares, toda su clientela quiere estar elegante y animada para integrarse con mucho amor a su familia.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

Tags

About Colombia

  • $11,100
    Average annual income
  • 485
    View loans »
    Colombia Loans Fundraising
  • $15,259,900
    Funds lent in using Kiva
  • 1,879.9
    Colombia Pesos (COP) = $1 USD
Ended with Loss - Currency Exchange Loss learn more
A loan of $650 helped Hena to buy footwear and clothes.
92% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Oct 10, 2013
Listed
Oct 25, 2013
Currency Exchange Loss:
Possible
Ended:
Jul 17, 2015