Elei printing is very popular both locally and even overseas. Lanuola makes elei prints at home and delivers them to local flea markets, as well as selling them to tourists and even Samoans residing in foreign lands.
Strong family support is always behind this business success as the husband is the designer and the children are the sellers.
Normal weekly profit is about 200 tala, but is higher during holiday seasons as elei make good gifts and are used for outfits at holiday parties and functions.
Lanuola is applying for a loan of $1,200 from SPBDF to purchase additional materials.
South Pacific Business Development (SPBD) improves conditions for families living in poverty by providing accessible credit, training, and guidance to help them start, grow and maintain micro-businesses, build assets, finance home improvements, and afford to educate their children. 99% of SPBD’s loans go to women, who can borrow in groups to guarantee one another rather than put up collateral.