Zubaida is a 47-year-old married woman and a mother of seven children. She has been successfully running a small general store with her husband (who is also shown in the photo) at the corner of her house. Her husband assists her by purchasing stock of goods from the market and dealing with customers by sitting at the shop. Over time, they have become popular in their community for providing good quality products, and they make enough to meet the expenses of their children.
Currently, she requested a loan of 30,000 PKR (Pakistani rupees) to buy packs of salts, biscuits and grains to meet with the increasing demand at her store. Zubaida is expecting boost in her earnings and dreams of expanding her business in the future.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.