Oosha is a 33-year-old married woman. She has four children. Her husband is a government employee with a low salary income. It was very tough for Oosha to manage her household needs with her husband's small income. Therefore she decided to help her husband in earning. For this purpose she started her business of cloth trading as she buys cloth of different verities from the wholesale market and then sells them in her area. She is now playing a very important role for her family.
In order to inflate her sales, she requested a loan of Rs 40,000 to purchase more variety of cloth in different colors by taking into account the taste and choice of her customers. She hopes to earn substantial profits through this investment. This would lead her to live a decent life and improve her standard of living.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.