Zahida is a married lady, aged 43, and a mother of two. She is running a small general store where she sells bangles, jewellery items, hair accessories, cosmetic products and more. She has been in the business of selling cosmetics and jewelry for the past three years and has gradually improved her business with the support of Kashf foundation. Currently she has applied for a loan of Rs. 40,000 to buy more jewellery and beauty products such as make-up, lipsticks and creams in order to improve and enrich the business through the availability of a greater variety of products to meet customer demand. She expects a boost in her earnings and wishes to expand her business by adding a new product line such as clothing in her existing business.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.