This loan will help Walace grow his branding and merchandising company to supply personalized products for local entertainers and artists throughout the Greater Boston Area.
When Walace moved from Brazil to Boston, the one constant in his life was his passion for music. In 2001, Walace established his first business, ShowOff Marketing, a promotions company that worked directly with independent artists, musicians, and movie crews. Through this work, Walace learned about the specific marketing needs of local artists. It was this inspiration that prompted him to begin his new company, Merch-A-Lot, which creates professionally branded products and promotional materials for artists to sell to their audiences.
Walace is looking to expand his business and offer more products to his clients. This loan will help him purchase necessary materials and equipment for t-shirt screening and to create more professional branding images and to hire a part-time employee.