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Ebel is starting a retail company based in Los Angeles, California. The company will design and manufacture the Reggaeton clothing brand and various accessory products. The clothing line reflects the hottest and trendiest new musical phenomena Reggaeton (R) Lifestyle, a blend of reggae and rap. The clothing retail hopes to expand this trend through its store. Ebel is looking for a microloan to fund its clothing inventory.

Ebel's narrative on his background:
"I was born to hard working parents, my father a mechanic and mother, a seamstress. The family migrated to Los Angeles, California, in the early 80's. In the US, my father continued to work as a mechanic. My mother opened her start up apparel manufacturer as a sub-contractor, doing work to various brands.

In late 1990, I was exposed to a brand new genre of music named Reggaeton (a mixture of tropical beats with rap lyrics). I noticed that this music united Hispanics from different countries together. No other music genre had done [this] before. I envisioned a brand which caters to Americans of Latin American decents and Latin worldwide. Since, I am a proud owner of the trademarked Dog log and the registered Reggaeton® brand. I have established connections in the music industry that I [hope will be] extremely helpful to market my brand. I have a strong following from young millenniums. I hope to see my apparel designs in major retail stores across the United States and the world. We are the brand of the future."

Additional Information

More information about this loan

This loan is part of the Kiva City Los Angeles initiative in partnership with the Los Angeles Mayor's Office of Small Business and VEDC (Valley Economic Development Center). Kiva City Los Angeles is a subset of Kiva City, a program that allows Kiva lenders to make microloans to small businesses in the United States with the help of community organizations and U.S. Field Partners.  

Important Information

Valley Economic Development Center (VEDC) is a non-profit community development financial institution and the largest provider of loans for small businesses and micro-entrepreneurs in the Greater Los Angeles area. In addition to loans, it offers extensive training opportunities, workshops, consulting and small business support services.

About United States

  • $54,800
    Average annual income
  • 18
    View loans »
    United States Loans Fundraising
  • $12,463,800
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD