Jelly Demetria is 58 years old and now a widow. She was gifted with four children and they live happily in a rural community. Due to the hardship of living, she puts up a small variety store in their village to generate income for their needs.
Jelly Demetria aims to increase her product offerings, but she has limited capital. For this reason, she is asking for additional business capital of PHP 5,000 to buy stocks of canned goods, noodles, food snacks, assorted candies, beverages, soft drinks, and seasonings to sell. She hopes that her loan will be granted in order to make further improvement in her business.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.