Michelle has always sought to start ventures that help people and support the community. Being no stranger to marketing and fundraising, she started The ABC’s of Financing, a service that creates an intuitive process for individuals or companies to achieve either a nonprofit status or assist businesses seeking to generate additional revenue. The ABC’s of Financing offers comprehensive consultation packages including social media marketing, fundraising campaigns as well as the creation of sponsor and vendor proposals.
Half of Michelle’s clients are individuals who currently hold non-profit status; the remainders are businesses who are seeking to generate additional revenue through networking with the community. Michelle currently employs three consultants who assist her clients with website development, marketing and fundraising, but she feels that there is a strong demand that may increase her staff in the future.
What is most rewarding for Michelle is seeing the businesses of those she counsels thrive. She shares, “I get to use my intelligence and creativity to help people achieve their dreams and help make this world and our community a better place to live.”
Michelle is confident in her business model but has had difficulty with traditional routes of funding her growth. She shares, “as I have worked in primarily cash only businesses it has been difficult to establish credit for a loan to expand.” She plans to use her $5,000 Kiva loan to pay for video and camera equipment to provide her clients with professional quality media on their social media outlets and crowd funding platforms.
What drives Michelle is her passion about transitioning her clients into the nonprofit ecosystem while helping them avoid the difficult hurdles that plague so many startups. Her advice, “Mistakes are what we call our experiences; discoveries are what we call our achievements. Ask yourself, do you want to discover a world you can achieve in or live in a world experiencing only mistakes?”