Three years ago, Andon was just returning from a six-month long backpacking journey through Mexico, with a mission to learn the on-the-ground truth about sustainable forestry and reforestation. During his trip he managed to forge his first partnership with Taller Leñateros, an art which consists of printing and publishing their own books about the Tzotzil Maya on recycled paper. Upon returning home, he took action by recruiting a team of interns to help him start his business, New Forest Earth.
New Forest Earth operates like a business (selling unique products from indigenous cooperatives) as a way to raise funds for the charitable work (indigenous cultural development and rainforest conservation). On his website, clients can purchase the different products imported from the Americas but also donate in order to help the organization.
Andon values the support of his over fifty volunteers and interns who continue to help him with website design, marketing, and finance and accounting. To learn more about how New Forest Earth helps people make a living from healthy forests, visit http://www.newforestearth.org/.