Olivia began her business, ISR Cenla, LLC, six months ago in Alexandria, Louisiana. ISR, or Infant Swimming Rescue, works with children ages six months to six years old and teaches them how to self-rescue themselves in water. According to the latest Center for Disease Control and Prevention report, “drowning is the leading cause of injury death among children aged 1 – 4 years.” It is the third leading cause of death in Louisiana.
ISR begins teaching the children how to roll over and float until they are rescued. Children over one year of age learn how to do the same but also turn over and swim until they reach a safe place. These children learn to not overly exert themselves to the point of exhaustion.
Olivia believes children and their families should have the tools necessary to survive in the water. ISR also incorporates learning about other ways to prevent drowning incidents. Examples include setting up pool fences, alarmed doors and locking windows leading to the pool when children are wandering, having a certified CPR family or friend prepared, and most important, effective adult supervision. Each of these preventive measures helps reduce the risk of children falling in a pool.
Olivia went to the Small Business Development Center in Alexandria and was referred to Accion Texas Inc. for a business loan. Once Olivia received approval for a $5,450 Accion loan, she used her loan for training materials, website production, start-up fees, and certification fees to be able to teach ISR. Olivia continues to educate the community about ISR and grow her business.
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.