Safeera, age 41, is a married woman. She has been doing a business of hand-embroidery for many years to contribute to the family income. She beautifully pastes stones and pearls on shawls and clothes. She is passionate about her work, and client demand is strong., but business challenges, combined with family expenditures, frustrate her nearly every day.
Her husband is employed as a sales person in a grocery store, but he does not earn enough to support his family well. Safeera’s embroidery patterns are very popular on her street, and she is the best earning resource in her household.
To cope with the orders of her customers on time she needs to purchase spools of thread along with packs of sequins and pearls in large quantities. For this reason, she requested a loan of Rs 40,000 through Kashf Foundation. She expects a boost in her earnings by completing the orders of her customers on time. She shared her dream of opening her own shop in the market to display her work.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.