LaShanda is a former event planner for an Atlanta, Georgia, radio station where she coordinated major events such as festivals, concerts and fundraisers. More than 14 years ago, LaShanda and her husband decided to move to Dallas, Texas. She began working as an event coordinator for IBM, but was later laid off.
With her extensive knowledge of the event planning industry, LaShanda decided to pursue her own event planning business and has since navigated into wedding planning where the majority of her business resides.
Now, four years into her venture, she is excelling. She employs bartenders and waitstaff and, in October 2012, she leased an event center to further expand and market her business. This fall she plans to hire 10 subcontractors and hire one part-time employee. LaShanda’s main goal is to become the premier event planner and hire three part-time employees and 30 subcontractors.
Without the loan, LaShanda would have had to continue her business with no money, eventually owing money instead of earning it. The $5,450 loan provides funds to pay rent and utilities, and purchase chairs and equipment for her event studio, allowing her to save the money she would have spent to rent such items. “The loan will give me some relief. If my bills are paid, I will spend less time worrying and more time looking for new business and operating my company,” she says.
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.