Farzana is a 32-year-old married woman who has enjoyed the work of making Parandas for so many years. A Paranda is considered a traditional hair accessory in a country like Pakistan. Women use it for a traditional look on special occasions like Eid (a holiday) and weddings. She makes beautiful Parandas, especially for bridal hairstyles. By this time, she has attained a good number of customers who have helped her account for expenses she thought she could never bear. She is striving hard to meet her family's expenditures, as she is responsible for providing them with a good environment with good food, clothing, and education. To inflate her sales, she applied for a loan of Rs 15,000 through Kashf Foundation to buy raw materials including colorful threads, beads, mirrors, and pearls for embellishment. This will help to attract more customers, which ultimately helps in generating more income for her.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.