Mercy is a farmer in the Muranga area of Kenya, which is situated near Nairobi. Her primary income sources are tea, crops, and breeding chickens and rabbits. She has been engaged in this work for four years. She has two children.
When asked what is most enjoyable about farming, she replied, "Rearing chickens and rabbits." She says her biggest challenge is "Brooding."
Mercy was asked why she chose Juhudi Kilimo for this loan, to which she replied, "To grow in farming." When asked what was learned during Juhudi's required micro-finance training session, she answered, "Doing agri-business."
Her highest monthly expense is covering essential family expenses. When asked how the loan will benefit her family, Mercy replied, "Uplifting living standards."
As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Mercy owns poultry but reports that she does not own the following: "cow, pig, pump, bicycle, motorcycle, automobile." Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in her household "mosquito net, electricity, running water, TV, DVD" but does not have "solar power, sewing machine."
Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient and keeping costs down.
To facilitate a partnership between Kiva and Juhudi Kilimo, K-Rep Group (Juhudi Kilimo’s 100% owner) has guaranteed Kiva funds in the event of institutional default. Lenders should be aware that the risk of borrower default remains borne by the lender.
About Juhudi Kilimo:
Juhudi Kilimo is a for-profit social enterprise working with small-holder farmers in Kenya to finance purchases of dairy cows, chickens, agricultural equipment, and other assets that create immediate cash flow. Many of the assets are insured to prevent devastating business losses, and targeted technical assistance is provided to farmers, from agricultural training to basic book keeping and local market research.