Simon is a 61-year-old married man. He has 3 children. He describes himself as determined. He operates a farm where he keeps rabbits. He has been involved in this business for 3 years. His business is located in a competitive area and his primary customers are both men and women. He describes his biggest business challenge as a lack of capital to expand. He will use the 20,000 KES loan to buy more rabbits. His business goal is to own a big rabbit farm within 5 years. This is his first loan with SMEP DTM.