Elena is 51 years old, married and has five children. Among her children, two are attending college. Elena’s husband is a machine operator at a rice grain company.
Elena is busy managing her sari-sari (general) store. She sells various grocery items, slippers and bags. Elena has been managing the business for 26 years. She has gradually developed the business through her patience and hard work. Elena dreams of selling more items that are not commonly offered in their village, such as kitchen wares, so that she can increase her income. She is asking for a loan of PHP35,000 to buy plates, spoons and forks to sell in her sari-sari store. She believes that this loan will definitely have a big contribution for her in achieving her dreams.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.