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Rosa Maria
Rosa is a 40-year-old woman who was born in Pujilí. She completed elementary school and has lived with her partner Luis since she was very young. They have lived together for many years and have three children who are 21, 20 and 12 years old, presently students, who they hope to see become excellent professionals. They currently live together in Latacunga, the capital of Cotopaxi province, one of the provinces that make up part of Ecuador's mountainous region. In recent years Latacunga has developed markedly in such a way that it is considered one of the most important towns of the region due to its industries, such as flower growing, mining, metallurgy, agroindustry, farming and livestock raising. In addition, there are business establishments that produce significant revenue which makes it a commercial city with many opportunities to get ahead. In this city many of the festivals maintain deep roots and a purity that is very close to the historical origins and the ancestral tradition.

Rosa could see the economic need in her household so one year ago she decided to contribute to the costs of the home, taking the step of beginning a business selling fruit and vegetables. It is located in a strategic part of the city where the majority of her clients are housewives. Rosa is present in the rented premises filling the requests of her customers for 10 hours a day, with the hope that all her products will sell, since being perishable products they will deteriorate in a short time. It is not a good idea to take the chance of losing her customers by not selling fresh products, so if her sales are low she sustains a loss. From the time her business was established, Rosa has been trying to obtain a loan from various financial institutions but this has not been possible because she cannot fill all their requirements and because her business has only been open for a short time. Presently she is seeking a loan to buy seasonal fruits wholesale, for example, mandarins, oranges, lemons, pears, melons, watermelons and grapes. She is trying to stock her store so that her customers increase and in this way her income increases. This will enable her family to have a higher standard of living.

Rosa thanks all the Kiva investors that contribute through Fundación Alternativa [Alternative Foundation] so that she can grow her business and manage her small business successfully.
View original language description ↓
Rosa es una mujer de 40 años, nació en Pujilí tiene aprobada la instrucción primaria y desde muy joven convive con su pareja Luis desde hace algunos años con quien tiene 3 hijos de 21, 20 y 12 años, estudiantes a quienes aspiran verlos convertidos en profesionales de excelencia. Juntos viven actualmente en Latacunga, la capital de la provincia de Cotopaxi, una de las provincias que forma parte de la Región Sierra del Ecuador. En los últimos años Latacunga se ha desarrollado notablemente de tal forma que es considerada una de las más importantes de la región gracias a la industria florícola, minera, metalúrgica, agroindustria, agrícola y ganadera. Además existen establecimientos de negocios que generan interesantes ingresos lo que le convierte en una ciudad comercial y con varias oportunidades para salir adelante. En esta ciudad muchas de las fiestas conservan un profundo arraigo y pureza muy cercanos a los orígenes históricos o de la tradición ancestral.
Rosa al ver la necesidad económica en su hogar, decidió desde hace un año, aportar con los gastos del hogar, dando el paso de emprender en un negocio de comercialización de frutas y verduras, ubicado en un lugar estratégico de la ciudad en donde la mayoría de sus clientes son amas de casa. Rosa permanece en el local que es rentado atendiendo la demanda de sus clientes durante 10 horas cada día, con la esperanza de que todos sus productos se vendan, pues al ser productos perecibles, se deterioran al poco tiempo y no es conveniente arriesgarse a perder sus clientes por no vender productos frescos, lo cual en el caso de ventas bajas significa una pérdida. Desde el establecimiento de su negocio, Rosa ha intentado adquirir un préstamo en varias instituciones financieras, lo cual no ha sido posible por no cumplir con todos los requisitos que allí le piden y además porque lleva poco tiempo con su negocio. Ahora solicita un préstamo para comprar frutas de temporada al por mayor como por ejemplo mandarina, naranja, limón, pera, melón, sandía y uva. Ella pretende surtir su negocio de tal forma que sus clientes aumenten y así mejoren sus ingresos lo que permitirá tener a su familia un mejor estilo de vida. Rosa agradece a todos los inversionistas de Kiva quienes a través de Fundación Alternativa aportan para que crezca en su negocio y pueda administrar su microempresa con éxito.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,600
    Average annual income
  • 52
    View loans »
    Ecuador Loans Fundraising
  • $24,295,300
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $700 helped Rosa Maria to buy seasonal fruits.
100% repaid
Repayment Term
12 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 21, 2013
Listed
Jun 20, 2013
Currency Exchange Loss:
N/A
Ended:
Apr 17, 2014