Pamellah is a 40-year-old married woman with four children aged between four and 16. She describes herself as ambitious, a go-getter and optimistic. She operates a retail shop where she sells consumable products like sugar, salt, cooking oil and other products. Her business is located in a busy area which is good for business.
She will use the loan of KES 40,000 to add stock of consumable products like sugar, flour, salt, cooking oil etc. The challenge she faces is lack of enough finances to increase her stock.
She will use the anticipated profits to pay the loan and plough money back into the business. She hopes that in the future she will expand her business.