Parveen is a 39-year-old married woman and mother of five children. She is motivated to provide all the facilities of life to her family. For this reason she has been running a small general store in her community for a period of about six years. She offers various goods for daily use. She has good communication skills and counts on a good client list.
In the beginning of her business, she faced many problems, but now she is able to manage the stock of goods according to her customers’ demands with the support of Kashf Foundation. She is in her sixth loan cycle and applied for a loan of PKR 30,000. She intends to use this loan to purchase packs of salts, biscuits and beverages to meet the increasing demand at her store. She is expecting a boost in her earnings and dreams of expanding her business in the future.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.