In 2011, Michelle left her hometown of Miami when the opportunity to acquire a franchise of Healthy Living magazine in Austin presented itself. Her chance to pursue her dream of improving the physical, mental, emotional, and spiritual essence of readers was just a plane ride away.
As a devoted Healthy Living magazine reader for the past ten years, Michelle understood the importance of health and wellness. After purchasing the franchise publication, she soon discovered the magazine franchise wasn’t doing too well, but her drive and persistence kept her moving forward.
After hearing of Accion Texas Inc., Michelle applied and was approved for a loan she is using to focus on expanding the publication’s distribution, page count, and sales team. She has seen an increase in sales and is ready for the growth of the business.
“It may be a long path, but it is worth it,” Michelle said. “What I did was a leap of faith. I lived in Miami my whole life, but I wanted to do something that made a difference. I moved myself a thousand miles to a town I did not know and took over a franchise magazine. My motto is do one thing every day that scares you. The journey may not be easy, but it will give you more strength and courage.”
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.