This is Winifreda, 63, resident of GMA, Cavite, Philippines. She is a widow and a mother to her children. Together with her children, Winifreda manages her household while operating her direct-selling business. She purchases clothing, footwear, undergarments, cosmetics, and other products through popular brands such as Avon, Fuller Life, Natasha, Boardwalk, Marikina, and Shoe Exchange. She places orders with cash and then offers one-month-to-pay credits to her customers. Winifreda's prices are lower than those in the catalog and her profits come from investing her own income. Her regular customers are her neighbors and local community members. She earns a minimum of 2,000 PHP in sales every week.
Winifreda is requesting a 10,000 PHP loan to buy additional merchandise such as shampoo, cologne, deodorant, perfume, soap, fabric softener, undergarments, and other products to sell. She expects a boost in her business income as she expands and hopes to gain more customers. Winifreda hopes for good health for her and her loved ones. She meets up with her co-fellowship* members weekly to share stories of her life and business and draw strength and inspiration from fellowship and studying the Word of God.
* All CCT community partners/clients are organized into fellowship groups that meet on a weekly basis. A fellowship group is composed of 15 to 30 community partners who groups gather to study the Word of God, build social capital, and pay microfinance loans.
About the Center for Community Transformation
The Center for Community Transformation (CCT) is dedicated to the development of communities and lives via spiritual transformation and access to financial services. CCT offers loan products to address the needs of micro-entrepreneurs in the Philippines. The organization’s loan products include small business, education, and housing loans. CCT utilizes a community-based approach to provide a variety of non-financial services that include training and development programs, clinics, disaster relief operations, a low-cost medicine program, and social service programs. CCT offers a unique “Pavement Dweller” program designed to provide food, housing, and job training. CCT also provides education support services to the poorest groups in the Philippines. Find more information about CCT on their website or join their lending team.