Fridah is a 39-year-old married woman with four children living in Masindi, Uganda. She operates a retail shop in which she sells general merchandise, and she also rears cows for additional income. Her business is located on a highway, thus travelers are her major clients. Stiff competition and theft have posed a challenge to her business growth, while her plans are to acquire secure premises and trade in wholesale. Fridah intends to use the loan to buy general merchandise, such as soap and sugar, to sell.