Elizabeth is a married woman. She has 4 children. She describes herself to be honest. She operates a beauty salon where she sells hair products and also does hair treatments and plaiting. She has been involved in this business for 3 years. Her business is located in an urban area. She describes her biggest business challenge to be a lack of capital. She will use the 40,000 KES loan to expand her salon business by buying more hair products. Her business goal is to own a big salon within 5 years. This is her first loan with SMEP DTM.